Job Description
Welcome to Nexus Digital, where we redefine the digital landscape through innovation and data-driven precision. We are seeking a highly skilled Senior SEO Specialist to lead our organic growth initiatives. In this pivotal role, you will bridge the gap between technical engineering and creative content strategy to drive traffic, authority, and conversions.
Our team thrives in a fast-paced environment where your expertise in search algorithms will directly impact our market position. If you possess a deep understanding of search engine mechanics and a passion for optimizing user experiences, we want you to help us shape the future of digital discovery.
Responsibilities
- Conduct comprehensive technical SEO audits to identify and rectify crawlability, indexing, and site architecture issues.
- Develop and execute data-backed keyword strategies that align with business goals and user intent.
- Collaborate closely with web developers to implement schema markup, structured data, and site speed optimizations.
- Manage and oversee off-page SEO campaigns, including high-quality link building and relationship management.
- Analyze complex performance metrics using tools like Google Analytics, Search Console, and Ahrefs to report on ROI and KPIs.
- Lead A/B testing strategies for landing pages to maximize organic conversion rates.
Qualifications
- Minimum of 4 years of proven experience in SEO, with a strong track record of improving organic search rankings for major websites.
- Advanced proficiency in technical SEO tools (SEMrush, Moz, Ahrefs, Screaming Frog) and analytics platforms (Google Analytics 4, Google Search Console).
- Deep understanding of HTML, CSS, and JavaScript to perform on-page technical edits.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Experience with content management systems (CMS) such as WordPress or Drupal.
- Excellent communication skills to articulate technical concepts to non-technical stakeholders.