Job Description
Are you a data-driven SEO strategist looking to make a massive impact? NextGen Digital is seeking a world-class Senior SEO Specialist to lead our organic growth initiatives. In this pivotal role, you will own our search visibility, drive high-intent traffic, and establish our brand as a market leader. You will work closely with our technical team and content creators to execute a data-backed SEO strategy that scales.
Our ideal candidate possesses a deep understanding of search algorithms and a passion for optimizing the web experience. You will be responsible for identifying new opportunities, managing complex campaigns, and delivering measurable results that contribute directly to our bottom line.
Responsibilities
- Conduct comprehensive technical SEO audits to identify and resolve crawlability, indexability, and site speed issues.
- Develop and execute keyword research strategies to uncover high-value opportunities and target user intent.
- Lead on-page optimization efforts, ensuring all content is optimized for search engines while maintaining a premium user experience.
- Manage off-page SEO campaigns, including link building and authority building through white-hat techniques.
- Monitor, analyze, and report on key SEO metrics (organic traffic, rankings, conversions) using tools like Google Analytics and Search Console.
- Collaborate with cross-functional teams to integrate SEO best practices into product development and content marketing strategies.
Qualifications
- 5+ years of proven experience in SEO, with a strong portfolio demonstrating significant traffic growth.
- Deep understanding of Google’s Core Web Vitals, algorithm updates, and search engine guidelines.
- Proficiency in technical SEO tools such as Ahrefs, SEMrush, Screaming Frog, and Google Search Console.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable business strategies.
- Excellent communication skills, with the ability to explain technical concepts to non-technical stakeholders.
- Experience with HTML, CSS, and basic JavaScript is a plus.